Brand: fullbeauty.com
Skills: Web Design
Project: Design website and emails
Date: Spring 2015
fullbeauty.com is a plus-size e-commerce fashion brand. Formerly called OneStopPlus.com, fullbeauty launched in early Spring 2015. I was responsible for the digital creative during the transition and final launch phase. Brand direction also shifted from a mass market, price point focused strategy to a fashion focused, editorial and content driven strategy with price points and offers moving to a secondary positioning.
