Brand: Lala & Sasi
Roles: Creative Director/Designer
Project: Concept & design editorial campaign for the Spring and Summer season.
Date: Spring/Summer 2013
For our launch and Spring/Summer ’13 season I collaborated with a photographer to produce and art direct a shoot based in my then neighborhood Alphabet City. Our story was “A Day in the Life”. We follow our Alphabet City girls through a day from waking up, to hanging out at their favorite vintage store, to picnicking at a park to chilling at their cozy apartment. As a budget saving measure, I had to make sure our creative assets from this one shoot would last the entire season so I got creative with Photoshop and mixed media design. Each campaign is distinct but cohesive with incorporating photography with illustration.