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Lala and Sasi S/S ’13 Brand Campaign

Brand: Lala & Sasi

Roles: Creative Director/Designer

Project: Concept & design editorial campaign for the Spring and Summer season.

Date: Spring/Summer 2013

For our launch and Spring/Summer ’13 season I collaborated with a photographer to produce and art direct a shoot based in my then neighborhood Alphabet City. Our story was “A Day in the Life”. We follow our Alphabet City girls through a day from waking up, to hanging out at their favorite vintage store, to picnicking at a park to chilling at their cozy apartment. As a budget saving measure, I had to make sure our creative assets from this one shoot would last the entire season so I got creative with Photoshop and mixed media design. Each campaign is distinct but cohesive with incorporating photography with illustration.

LAUNCH CAMPAIGN | march 2013

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SUMMER AWAKENING | may 2013

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ALPHABET CITY ANGELS | JUNE 2013

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THE ILLUSTRATED LIFE | august 2013

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